In case you missed this, here are 50 Simple Ways You Can Market Your Law Firm’s Practice originally published by the ABA. This is an excellent online article with some very worthwhile and easily enacted upon marketing ideas. Read the full story here ABAJournal.com
While many of these 50 points fall under the “common sense” category, we do not always remember to utilize tactics like these when working to build our businesses.
A few of my favorites:
4.) If you have a practice-related blog, write posts with information that’s truly useful to business targets. More often than not, that doesn’t include descriptions of how competent you or your firm are.
17.) People sometimes need to be convinced that their legal problem is severe enough to hire you, and it’s up to you to persuade them. That said, turning someone away when they really don’t need a lawyer is good for business, too. It’s a good way to build trust.
19.) Install Google Analytics on your website. It details what search terms got people to your site and how long they stayed there. You can also use it to determine popular search terms, and put the terms that relate to your practice on your website.
27.) If you have a website (and you should), have a blog, too. Add new content daily, because Google algorithms give more prominence to sites with fresh, original content. The content doesn’t have to be in the form of a long, researched post. A paragraph or two, with a recent link to something interesting and relevant to your practice, will get you the same amount of traffic-if not more-than longer posts.
44.) A few good questions to ask people you meet in networking situations: What got you started in this line of work? What are you working on? How are things going with your business in this economy?
Let us know which of the 50 points you found most interesting, new and useful.
The World Science Festival has produced a most interesting 3 minute video clearly illustrating the way in which the Internet works showing how your computer’s browser finds and puts those web pages on your monitor’s screen.
According to their website… “The video lets you ride shotgun with a packet of data-one of trillions involved in the trillions of Internet interactions that happen every second. Look deep beneath the surface of the most basic Internet transaction, and follow the packet as it flows from your fingertips, through circuits, wires, and cables, to a host server, and then back again, all in less than a second.”
Worth your time to watch it here: How The Internet Works
It is a digital 21st century fact of life. Despite constant improvements in online security, websites are more likely than ever to be hacked. Across the board, website hacking incidents have increased for sites of all sizes. Mega sites and even some USA government sites have recently been hacked as well as small business websites.
And while high-end security can be expensive, the good news is that small businesses can defend their sites effectively with more basic precautions.
Website security is now a critical issue that all web publishers need to address and protect against. To that end, we will be offering a few tactics that small web publishers can use to deter hackers.
So how do you prevent this from happening? The truth is you cannot be 100% protected. Witness the recent news stories about mega-sites such as LinkedIn getting hacked, including even a few of the USA government sites.
The best you can do is be diligent and check your site regularly.
How do you protect yourself? Here are a few tactics to employ, broken into three groups:
- Your local computer
Here are a few technical website security tips to discuss with your Webmaster:
- If you have a website with login capabilities, purchase TSL or SSL support from your web host or domain service provider. This encrypts the login username and passwords at the Users computer before it is sent over the internet. If you don’t do this, hackers can pick up those credentials and gain access to your site. Don’t imagine that hackers aren’t listening or care about your site, because that is simply not true.
- Secure your file access. If you’re using FTP, switch to secure FTP (sFTP) or Secure Shell (SSH). You do not need a certificate for this. Most webhosts support this at no extra charge.
- If you are using a popular, open source content management system (CMS) like WordPress or Joomla, install a robust security plug-in, preferably one that can take advantage of the SSL certificate.
- Protect yourself at the network level. All webhosts have firewalls, but an intelligent network security application improves security, reliability and performance.
- Back up your site regularly, keep copies on multiple locations along with documentation on how to restore your site. If you site is hacked, the last thing you want to do is discover you really don’t know how to bring It back, are missing a password or lost some important file.
- Make sure your site is running on current software and is up to date. This applies not only to applications like WordPress but server components like PHP and MySQL. “Isn’t that the web hosts responsibility?” Yes and no. Not all web hosts keep their environments up-to-date for varying reasons.
On the non-technical level, we have some common sense, but frequently overlooked suggestions:
- All hosts are very much the same when it comes to serving static HTML, but it quickly gets more complicated when it comes to PHP applications like WordPress and security. Be sure to have someone who knows what they are doing look into this for you.
- Make sure all passwords are an alphanumeric combination. Also change individual passwords on a regular basis.
- Keep the admin password to yourself.
- Disable employees’ passwords as soon as they leave your employ.
For your local computers, we have some common sense, but frequently overlooked suggestions:
- Email security – delete your password trail from your PC as well as from your Gmail, MSN or other email accounts – including on the cloud servers. Go back to the old style “paper & pen” method of marinating your passwords. Just be sure to keep that list in a safe & secure place.
- Keep all virus protection and malware protection up to date.
- Maintain and install all Windows updates.
You may have read that across the board website hacking incidents have increased for sites of all sizes. Mega sites and even some USA government sites have recently been hacked as well as small business websites. This is now a critical issue that all web publishers need to address and protect themselves against and to that end we will be offering a few tactics that small web publishers can use to try and prevent their sites from being hacked.
Be sure to check back shortly for the details.