Why you need website and Internet security

website and internet security by WebsitesForLawyers.net

You may have read that across the board website hacking incidents have increased for sites of all sizes. Mega sites and even some USA government sites have recently been hacked as well as small business websites. This is now a critical issue that all web publishers need to address and protect themselves against and to that end we will be offering a few tactics that small web publishers can use to try and prevent their sites from being hacked.

Be sure to check back shortly for the details.

Using Google Analytics To Better Understand Your Website

Google Analytics

A sample of the data available by using Google Analytics

Sports fans quote player & team statistics all the time. Wall street & stock market followers turn to monthly charts to get a better understanding of how their stocks are performing. And smart web marketers rely on Google Analytics to help them understand visitor activities that transpire on their websites daily, weekly and monthly. This important information enables better planning and Internet marketing. Do you know what’s happening on the pages of your website?

What is Google Analytics?

Google Analytics is a free service offered by Google that generates detailed statistics about the visitor’s activities on a website. It is the most widely used website statistics service, currently in use on around 57% of the 10,000 most popular websites. GA can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. Some of the data that the Analytics reports shows:

  • how many visitors your site attracts each day, week and month
  • the actual pages a visitor looked at
  • how long they looked at that page
  • whether the visitor is a new or returning reader
  • what keywords they used to find your site
  • what content they spent time reading
  • what city or geography the visitor came from

The reports even show how many visitors arrived at your site and immediately left (called the bounce rate). This data over time illustrates visitor trends that you as the website and business owner can use to adjust your site content to better serve the interests and needs of your potential web based customers. For example, let’s assume a law firm reviews three months of Analytics data and finds that one particular practice area content page has received very little traffic. Using this data you could then determine to delete that page as it appears to be of little interest to those searching on the web. Or perhaps you could embellish your content on that practice area page to test if more and deeper content would get a better result. In either case you are now using accrued data to improve your web marketing and enhance the user experience. Google Analytics is implemented by including what is known as a “page tag” in the “head” section of the source files of each page on your site. This is referred to as the Google Analytics Tracking Code (GATC) and is a snippet of JavaScript code that the user adds onto every page of his or her website. This code collects visitor data and sends it to a Google data collection server as part of a request for a web beacon. You may have to ask your webmaster to implement these tags. Once in place they need never be changed. Any new content pages however will need the tags placed so that the new content can be tracked. If you are now using Analytics on your site… congratulations! If you are not then it may be time you did so. Once Analytics are properly set up, it is a free and incredibly useful marketing tool that can help you increase the benefits of having a website. We provide monthly Analytics reports as well as analysis for our clients and would be happy to review your website and show how we can help you fully understand what’s going on within the pages of your company’s site. Just call us at 516 238 5252 today.

Faceboook changes the rules for business pages

The redesigned Facebook pages for business.

In case you did not know, Facebook has changed the rules for business pages using their platform. Beginning as a mandate on March 30, 2012, the entire premise has switched and now puts more control of those business pages in the hands of Facebook rather than the business. In fact these changes on first blush favor larger businesses that have the graphic resources and creative thinkers on staff to accommodate the design shifts. Simply put Facebook no longer wants third party apps to be the default landing page, no longer wants those arrows pointing to their “like” button clogging up the look of the page. Rather they have designated a “COVER” page as the default landing page for everyone regardless if you’ve previously “liked” their page, and now want your business to have an enlarged photo – think 5X7 picture – at the top of your page to signal what your business page is all about, to illustrate the “personality” of your company, if you will. There are additional changes that will impact the way your visitors will interact with your business pages, and while all the traditional FB features are still there, they are now in different locations. As is always the case when FB makes a change, some like it and others do not. The long range value of the new design is yet to be seen, however we would not be surprised to find FB tweaking these design changes over the next few weeks. You can catch up on what FB themselves has to say about these design changes here . We keep up on all the rapid updates and upgrades not only on FB but on the entire web-based apps and marketing opportunities, so if you have a question about anything just drop us an email or call at the numbers above.

Bing overtakes Yahoo for first time

Microsoft’s Bing Search Queries Overtake Yahoo For The First Time In December 2011

According to industry expert comScore, while Google continues to dominate online search, Microsoft’s search engine “Bing” has surpassed Yahoo in market share.The really interesting point however is that as Bing now powers Yahoo, the combined market share of the two search engine’s is almost 30%! By contrast AOL is the lowest with only a 1.6% share.

Why is this important to your business?

Clearly your law firm’s Internet marketing and SEO needs to be positioned across all three major search engines, and should include AOL and Ask even though they have miniscule market share of search. The reason is that everything changes and in order to cover your law firm marketing bases fully you need to ensure that your firm shows up in relevant searches regardless of the search engine used. And each search portal has its own online local directory as well – with which your law firm should be fully listed. It is a lot of work and effort to cover all those bases, especially for solo practitioners and smaller law firms where the marketing resources are typiclly limited. The good news is that Websites For Lawyers can aid in your brand building, marketing and the increased generation of quality inbound leads. So if your firm needs some assiatnce in this matter, why not call us today.