The Internet changes frequently and over time, has become more and more adept at helping the average person find the information needed to make important decisions. What does the online future hold and what should your law firm focus on in 2014 to make the most of your online marketing opportunities?
The Internet is one of the most valuable tools consumers have at their disposal for conducting research, so to give the impression of being a successful firm, you must make sure you are using professional online marketing to your advantage. In today’s digitally connected world that means a website for both the desktop users AND a mobile optimized website.
Website design is one of the most important factors for building a strong online reputation for your firm. A high-quality professionally designed website says a lot about the quality of service your firm provides. It enables your visitors to access the information they want in a quick intuitive manner, creating a strong engaging user experience.
More and more people these days are using mobile devices to access the Internet. Recent estimates show about half of all Americans use smartphones and about a quarter of the population owns a tablet. With so many people using these PC and laptop alternatives, website owners must ensure their site is capable of performing properly on a mobile device. Experts say that before too long almost all internet access will be done through a mobile devise. Will your website be prepared to render the proper mobile-optimized user experience on these mobile devises?
In addition to having a desktop site that looks good and functions on a mobile device, you must also make sure your firm’s site is secure on these devices. You must do all you can to ensure your website is not hacked and it is secure. The most up-to-date options include protection from mobile data loss and threats specifically targeting tablets and smartphones. Security should also include reduced risk for lost or stolen devices, including unauthorized access, and data leakage from employee-owned devices. Finally, the best security systems offer equal protection for desktops, iPhones, iPads, Windows Phones, and Androids. However no system will ever be 100% secure, at best it will only deter the hackers.
Content and Design Revisions for Older Sites
Finally, consider if it is time to update your desktop site’s content and design. Aside from general updates of information, you might also need desktop software upgrades and updates to make the site compatible with today’s devices. Things like typography, interactivity, and format all effect a site’s usability on a mobile device. Responsive web design will continue to be a trend in 2014 because so many people are transitioning to mobile devices as their primary means of accessing the Internet. Content will continue to be an issue for optimization, too, so if it’s been awhile since your last revision, now is the time to get started.
If you want to learn more about the latest design trends for 2014 or you are ready for a site upgrade or simple evaluation, let us know. We can help you get your site ready for the next phase in Internet marketing.
Have website marketing, website security or SEO questions, just email or call us for answers at 516-238-5252.