This Internet thing is really going to catch on!
Seriously speaking, as high speed Internet connections in the home become ubiquitous, smart phones more prevalent, the way prospective clients vet referrals, research to find an attorney and make decisions continues to shift from traditional methods such as "word of mouth" and yellow page directories to online methods, such as search engines and directories.
In fact according to a newly released Pew Internet and American Life study, "people looking for information about local restaurants and other businesses say they rely on the internet, especially search engines, ahead of any other source."
Here’s the top line data:
Some 60% of adults say they get news and information about local businesses other than restaurants and bars. When they do:
- 47% say they rely most on the internet, including:
- search engines – 36% rely on them
- specialty websites – 16% rely on them
- social media – 1% rely on social network sites or Twitter
- 30% rely most on newspapers, including:
- printed newspapers – 29% rely most on that
- newspaper websites – 2% rely on them
- 22% rely on word of mouth from family and friends
- 8% rely on local TV, either broadcasts or the websites of local stations
- 5% rely on local radio
So what does this imply for your law firm?
First of all, not having an online presence in today’s world is like having an unlisted phone number for your business.
Secondly the possibility of growing your business increases greatly as you build out that online presence that people expect you to have and increasingly search online for the services you deliver.
And most importantly, just like the car you drive, the clothes you wear and the furniture in your office, how your website looks, reads and feels builds confidence and says a lot about your business to existing clients as well as to prospects.
If you want new business, give us a call. Let’s discuss which steps are right for you.
The Websites For Lawyers executive team participated in an “Ethical Internet Marketing and Website Design for Lawyers” CLE at the Herald National Bank’s Long Island headquarters yesterday and those attending have told us it was a most informative session. Judging by the high attendance we can comfortably say it was a true success. We not only addressed the legal and technical aspects of having a legal web presence but answered some very well thought out questions from the audience such as:
- Is it better to have multiple practice areas on one website or should you have multiple micro-sites for each practice area?
- How does Google determine which sites to put on page #1?
- Is a law firm’s page on Facebook considered legal advertising?
If you weren’t able to attend and are interested in the answers to questions like these just contact us using the above phone numbers, we’d be happy to help.
How to make the web work for you.
For many smart businesses maintaining an online presence is another finger on their company marketing glove. Everybody knows using the internet as a marketing tool has great potential to build your business. People search online all day for everything. The question is how can you make the web really work for you? Well here are a few tips on simple steps to help you get more web based emails, more phone calls and more new business:
- If you don’t have a website, get one. Even a simple four – five page website will serve you better than none at all, and offers your business a “stake in the ground” position from which you’ll be able to build your on-line presence over time. Like they say “you have to be in it to win it!” and without even a basic website you’re just not even in the game.
- If you have a website, promote it. Spread the word, market it, call attention to it and generate traffic that will eventually convert into your new customers. To that end be sure to promote your website’s URL (the “www” info at the top of every web page). Promote it by including that “www” info on your business cards, on your letter head, on your emails and in every way possible, even through networking conversations.
- Got your social media going? For most that means setting up a Facebook company page, could include Twitter and LinkedIn. If you have videos then you may also consider postings on YouTube. In today’s world social media is where websites were 10 years ago, so follow the example of the mega national marketers. Have a look at what they’re doing in social media, and while you may not have the resources of a Pizza Hut or Coke you can easily get yourself into the social media mix locally – then promote it as you would your website!
These are very basic steps to take to begin making the web work for you. There are lots more tactics that can be utilized to grow your online business leads such as SEO, email marketing, pay-per-click advertising and group buying to name a few. Running your business takes a lot of your time and attention so it is understandable if you don’t have the inclination or experience to undertake these steps. But if you want to make the web work for you and cannot do it yourself there are alternatives. You may wish to talk with companies that specialize in these areas, companies such as ours. Why not give us a call and talk about your needs and see where we can help out.